Linda Cooley
General manager
Linda Cooley is the General Manager of Paskenta Mad River Brewery, a women-led and tribally owned brewery with a 35-year track record of awards. Linda Cooley’s focus is creating a partnership in Indian Country and trailblazing a Native American Category in the craft beer industry, driving sales and awareness of Native business, and accelerating Indigenous visibility. Re-Branding Mad River into a culturally appropriate package that tells a story beyond beer.
kevin montgomery
Director of Brewery Operations
Kevin Montgomery has been with the MRB team serving in many roles, carrying institutional knowledge and a forward-thinking approach to operations. With an eye for detail and great professionalism, Kevin is responsible for the brewhouse operations and ultimately the craft quality that goes into every brew.
Carly Paronelli
sales MANAGER
Carly Paronelli specializes in Sales, Management, and Company Communications, lending her consumer knowledge and perspective to help shape our endeavors. She leads the Sales Department and facilitates the streamlining of communication and project implementation. Her commitment to quality, integrity, and serving underserved communities drive the leading principles behind the Brewery’s legacy, identity, and vision for the future as a tribally owned business.
Jessica Carenco
Marketing manager
Jessica Carenco is a graphic artist and the Marketing Manager for Paskenta Mad River Brewery. She engages a strong conceptual process and is committed to integrating cultural values and causes, seeing art-making as a tool for awareness and advocacy as well as the extension of a way of life. Jessica has designed the new logos, labels, and collateral for Mad River paying homage to the business’s decades-long legacy as an innovator in the craft beer industry as well as it’s unyielding commitment to environmentally sustainable commerce.
CURRENT OPENINGS
SALES REP-NORTHERN CALIFORNIA
Brief Description
Native Preference in hiring is given to qualified enrolled members of Paskenta Band of Nomlaki Indians and Native Americans in accordance with the Band’s Preference Policy, Chapter 1-715 of the Paskenta Band of Nomlaki Indians Tribal Policies). Applicants claiming Indian Preference must submit verification of Indian certified by tribe of affiliation or other acceptable documentation of Indian heritage.
Position Summary
Paskenta Mad River Brewing Company and Paskenta Brewery and Distillery are seeking a passionate, motivated Sales Representative to help grow our brand presence and distribution throughout Northern California. This role is responsible for developing and maintaining strong relationships with distributors, chain buyers, retailers, and consumers while increasing sales and product placements across multiple territories.
This is a dynamic position with room for growth, remote flexibility, and competitive benefits. Travel, including some nights and weekends, is required.
Duties & Responsibilities
- Represent Paskenta Brewery & Distillery (PB&D & PMRB) with professionalism, enthusiasm, and alignment with our tribal culture and values.
- Build and maintain strong relationships with distributor teams, chain store buyers, and retail account staff.
- Lead and implement key sales initiatives and brand objectives across assigned territories.
- Communicate Paskenta Brewery & Distillery goals, policies, and product updates with distributor partners regularly.
- Execute sales strategies and provide regular follow-up with distributor teams to ensure targets are met.
- Educate distributor reps and retail accounts about our products and brand story.
- Host and represent Paskenta Brewery & Distillery (PB&D & PMRB) at events, festivals, tastings, and key account activations.
- Ensure compliance with all federal, state, and local laws regarding alcohol sales and promotions.
- Conduct bi-monthly “ride-along” with distributor sales reps to understand territory needs and support execution.
- Monitor brand visibility, pricing, promotions, incentives, and in-store displays.
- Submit timely reports, including daily account visits, weekly distributor check-ins, and activity recaps.
- Coordinate closely with the Marketing Department to align field efforts with brand messaging.
- Stay current on industry trends and provide recommendations to leadership for growth opportunities.
- Respectfully represent our tribal-owned business with sensitivity to cultural identity and values.
- Attend webinars and stay informed about chain resets, promotions, and new opportunities.
- This job description reflects the core responsibilities of the role. Additional duties may be assigned as needed.
Required Qualifications
- Minimum of 3 years of sales experience with a track record of success.
- Experience working with distributors and retail beverage buyers.
- Strong knowledge and passion for craft beer.
- Familiarity with CRM tools, VIP, Encompass, and/or similar systems.
- Experience working with or within tribal enterprises preferred.
- Knowledge of the three-tier alcohol distribution system.
Knowledge, Skills, & Abilities
- Excellent communication, presentation, and interpersonal skills.
- Strong customer service mindset with professional demeanor.
- Ability to multi-task in a fast-paced environment and work independently.
- Proficiency in Microsoft Office and strong analytical abilities.
- Must be 21+ with valid ID and a clean driving record.
- Ability to lift to 50 lbs. and transport promotional materials or product samples.
- Must pass a background check and a drug screening.
- Strong organizational and time-management skills.
Background Check Requirements
Pre-employment Drug Testing and a Department of Justice Fingerprinting clearance through Federal, State and Child Abuse Index is a contingency for an offer of employment.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk and hear. The employee is constantly required to stand, walk, bend, kneel use hands to finger, handle, or feel; and reach with hands and arms. The employee is required to stoop. The employee must be able to frequently lift up to 50 pounds and move or push up to 50 pounds. The employee must occasionally be able to lift, move or push 50-160 pounds with assistance. Position may require exertion up to 50 pounds of force occasionally and/or up to 10 pounds of force frequently or constantly lift, carry, push, pull or otherwise move Paskenta Mad River Brewing LLC property. Specific vision abilities required by this job include close vision, distance vision, color vision peripheral vision, depth perception and ability to adjust focus.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. While performing the duties of this job, the employee is occasionally exposed to extreme cold and extreme heat. The noise level in the work environment is usually loud. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Duties, responsibilities and requirements pertaining to this job are subject to change, as needed.
Employment with Paskenta Mad River Brewing LLC is voluntarily entered. All Paskenta Mad River Brewing LLC personnel are employed on an at-will basis. At-will employment may be terminated with or without cause, and with or without notice at any time by the employee or by Paskenta Mad River Brewing LLC. No manager, supervisor, or employee of the organization has any authority to enter into an agreement for employment for any specified period or to make an agreement for employment other than at-will terms. The job description does not constitute an employment agreement between Paskenta Mad River Brewing LLC and employee and is subject to change by Paskenta Mad River Brewing LLC.
brewer
Brief Description
Native Preference in hiring is given to qualified enrolled members of Paskenta Band of Nomlaki Indians and Native Americans in accordance with the Band’s Preference Policy, Chapter 1-715 of the Paskenta Band of Nomlaki Indians Tribal Policies). Applicants claiming Indian Preference must submit verification of Indian certified by tribe of affiliation or other acceptable documentation of Indian heritage.
Position Summary
The Brewer/General Laborer is responsible for all production needs and equipment maintenance.
Duties & Responsibilities
- Become confident and trained in all areas of the Brewhouse.
- Assists with Cellar duties.
- Works closely with the Brewery Operations Manager.
- Assist with all packaging shifts.
- Assist with Warehouse duties.
- Work with Facilities Lead to complete training of basic Facilities duties, and to gain a strong understanding of the Brewhouse layout, how all equipment and machinery operates, and basic troubleshooting.
- Brew wort.
- Cleans and maintains Brewhouse.
- Cleans and maintains Hop Cooler, Grain Room, and Grain Bin storage area.
- Assists the Brewery Operations Manager with maintaining and forecasting ingredient inventory.
- Communicates with suppliers and all members of the team.
- Understands how to follow company policies of Purchase Orders and being able to place orders when needed.
- Utilizes Beer 30 software and day to day data entry.
- Responsible for knowing the recipes of the Company’s core beers.
- Uses appropriate equipment and follows proper SOPs for all duties.
- Maintains a clean and safe work environment
- Other duties as assigned.
- Inputs monthly inventory checks of ingredients and supplies into Beer 30 program.
- Trained in understanding sales needs and creating production and brewing schedules.
Knowledge, Skills, & Abilities
- Must be able to work a variety of shifts including nights, weekends, and holidays.
- Ability to work long hours of heavy manual labor.
- Must be detail oriented, organized, have the ability to multi-task and excellent communication skills.
- Must possess excellent customer service skills and have a positive attitude.
- Must possess a strong sense of integrity and the ability to take initiative.
- Ability to demonstrate good judgement, problem solving, and decision-making skills.
- Must have an open mind and the ability to work with diverse groups of people.
- Understanding of OSHA and industry safety standards.
- Basic computer knowledge is required.
- Knowledge of Microsoft Office software is highly preferred.
Minimum Qualifications
- High School Diploma or GED required
- Must be a minimum of 21 years of age
- Possess a valid Driver’s License and be insurable by the Tribe
- Forklift certification (in addition) required/company can certify with training
Background Check Requirements
Pre-employment Drug Testing and a Department of Justice Fingerprinting clearance through Federal, State and Child Abuse Index is a contingency for an offer of employment.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk and hear. The employee is constantly required to stand, walk, bend, kneel use hands to finger, handle, or feel; and reach with hands and arms. The employee is required to stoop. The employee must be able to frequently lift up to 50 pounds and move or push up to 50 pounds. The employee must occasionally be able to lift, move or push 50-160 pounds with assistance. Position may require exertion up to 50 pounds of force occasionally and/or up to 10 pounds of force frequently or constantly lift, carry, push, pull or otherwise move Paskenta Mad River Brewing LLC property. Specific vision abilities required by this job include close vision, distance vision, color vision peripheral vision, depth perception and ability to adjust focus.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. While performing the duties of this job, the employee is occasionally exposed to extreme cold and extreme heat. The noise level in the work environment is usually loud. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Duties, responsibilities and requirements pertaining to this job are subject to change, as needed.
Employment with Paskenta Mad River Brewing LLC is voluntarily entered. All Paskenta Mad River Brewing LLC personnel are employed on an at-will basis. At-will employment may be terminated with or without cause, and with or without notice at any time by the employee or by Paskenta Mad River Brewing LLC. No manager, supervisor, or employee of the organization has any authority to enter into an agreement for employment for any specified period or to make an agreement for employment other than at-will terms. The job description does not constitute an employment agreement between Paskenta Mad River Brewing LLC and employee and is subject to change by Paskenta Mad River Brewing LLC.