PRIVACY POLICY
Introduction
Mad River Brewing/Mad River Brewery (“us”, “we”, or “Company”) is committed to respecting the privacy rights of its customers, visitors, and other users of this website (“the Site”) and the services provided through the Site (the “Services”). We created this Website Privacy Policy (“Privacy Policy”) to give you confidence as you visit and use the Site, and to demonstrate our commitment to fair information practices and the protection of privacy. This Privacy Policy is only applicable to the Site, and not to any other websites that you may be able to access from the Site, each of which may have data collection, storage, and use practices and policies that differ materially from this Privacy Policy. Our website address is: http://madriverbrewing.com.
BY USING THE SITE AND OR PURCHASING PRODUCTS VIA THE SITE, YOU AGREE TO BE BOUND BY THE TERMS OF THIS PRIVACY POLICY. IF YOU DO NOT AGREE WITH THESE TERMS, PLEASE DO NOT USE THE SITE.
Notice Concerning Underage Users
You must be at least the legal drinking age of your country to access our Site and/or purchase products and items from our Site. We do not direct any of our content at persons under the legal drinking age. We understand and are committed to respecting the sensitive nature of online privacy. If we learn or have reason to suspect that a Site user is under the legal drinking age, we will promptly delete any personal information in that user’s account.
What personal data we collect and why we collect it
Media
If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
Contact forms
When you fill out any contact forms on our site, you give us certain information voluntarily. This includes your name, email, photos and any other information you give us. If you link information from third party accounts, you give us information from those other accounts. The information we get depends on your settings and those privacy policies, so please check what those are.
Cookies
Embedded content from other websites
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.
Our Service Partners
Google Analytics
We use the web analytics service Google Analytics from Google on our website.
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on our behalf as the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide us with other services related to website activity and internet usage. The following information, among others, can be collected: IP address, date and time of the page view, click path, information about the browser you are using and the device you are using (device), pages visited, referrer URL (website from which you accessed our website), location data, purchase activities. The IP address of your browser transmitted by Google Analytics is not linked to any other Google data.
Google Analytics uses technologies such as cookies, web storage in the browser and tracking pixels, which enable an analysis of your use of the website. The information about your use of our website generated by the Google Analytics cookies is stored on Google server in the USA. The data transmission takes place i.a. on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data and is available at: https://policies.google.com/privacy/frameworks and https://business.safety.google/ adsprocessorterms/. Both Google and US government agencies have access to your data. Your data may be linked by Google with other data, such as your search history, your personal accounts, your usage data from other devices and any other data that Google has about you.
You can find more information on terms of use and data protection at https://marketingplatform.google.com/about/analytics/terms/us/. Our website also uses Google Analytics reports for performance, based on demographic characteristics and interests.
Mailchimp
With your consent, you may subscribe to our newsletter in which we inform you about our current special offers. Mailchimp (The Rocket Science Group, LLC), which we use to manage email marketing subscriber lists and send emails to our subscribers. Read their privacy policy.
What rights you have over your data
You can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
How we protect your data
We disclose potentially personally-identifying and personally-identifying information only to those of our employees, contractors and affiliated organizations that (i) need to know that information in order to process it on our behalf or to provide services available at our websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using our websites, you consent to the transfer of such information to them. We will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to our employees, contractors and affiliated organizations, as described above, we disclose potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when we believe in good faith that disclosure is reasonably necessary to protect our property or rights, third parties or the public at large.
If you a user of our website and have supplied your email address, we may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with Mad River Brewery and our products with our newsletter. If you send us a request (for example via email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. We take all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.
